Responsible Drinking? There’s an App for that!

This is a Sponsored Post written by me on behalf of Heineken. All opinions are 100% mine.

Add this to the ever growing list of available iPhone apps, the Breathalyzer by Heineken aims to help you be a more responsible drinker. Last year Heineken worked to help make people aware of the importance of being a responsible drunk by introducing us to several characters; The Crier, The Fighter, The Sleeper, The Exhibitionist, The Groper. This year, they’ve introduced two more, The Flirt and The Stumbler.

Once you Download the Heineken Breathalyzer iPhone app you and your friends can “blow” in to your iphone to find out which one you are and watch the results. While it doesn’t actually measure your BAC like a true breathalyzer would, it is a good reminder that we all need to take it easy. Especially in this season of never ending parties (especially with Mardi Gras coming!) we need to remember the importance of drinking responsibly. The app is available in itunes and loads easily on your phone or iPod Touch. You can also watch the videos and share the app with friends.

Heineken is working to become the leader of the social responsible beer brands and this year’s update to their program seems to be doing just that! Be sure to check out the The Heineken Know The Signs website for more information about their campaign and to make sure you know the signs!

Download the app and let us know what you think.