If you’re like me you’re always finding ways to improve click-thru-rates on your websites. Whether its to advertisers, friends or other pages on your site, your ultimate goal as a webmaster is to get people to click right? After all, what good would a page be if people didn’t click on it? They might visit once. See the static, never changing, non-interactive content on your site and say “forgitaboutit!” The exact opposite of what you want them to do.

And tricks, tips and scams abound that claim to be able to help improve click thru and retention rates right? Well, I think I found one of the ultimate tools in a webmasters arsenal. The SiteSpect Difference aims to teach you how to use behavior tracking and “multivariate testing” to increase the “loyality” of your visitors. I’ve read through most of this white paper so far, and while some of it goes way, way over my head, most of it is simple stuff that as webmasters we should be doing anyways.

Chances are you know where your visitors are clicking already, and chances are even better that its not really where you think they should be clicking. This paper helps you make changes to your site that will change that. Check it out, its free and who knows, it might help improve your clicks!