My father would take me to the playground, and put me on mood swings.
Jay London

Getting Real with RealRank

There’s been a lot of hubbub on the intarwebs lately about the latest round of Google Spanking going on over blogs doing paid links and paid reviews. While I happen to disagree with Google on their deranking of almost every blog involved in paid posting or paid links, its their system and they can do how they see fit. The one thing I’ve decided is that its my site and blog and if I want to do paid reviews, posts or show photos of my dog licking itself, no one (be they google or not) is going to tell me I can’t.

Thats why I’m fairly certain that realrank (a precursor to SocialSpark) can help replace Google PR, Alexa ranking and maybe even Technorati rankings with its fairly straight forward design. According to Ted Murphy, the man behind PPP, IZEA, SocialSpark and RealRank:

The formula is relatively simple.

70% weighted towards visitors per day
20% weighted towards amount of ACTIVE inbound links per day
10% weighted towards pageviews per day

Another nice feature is that RealRank is calculated at 2am (est) daily. So you could have an awesome RR one day and the next a not so hot one. It depends on your traffic and the number of clicks through the links on your site. RealRank not only looks at links on your site, but active links (links that get clicked in a 24 hour period) and incoming links as well. It seems to be a pretty robust system.

My rank yesterday was in the 400’s this morning, its around 800. Not too bad, but it could be better. Unlike most ranking systems, the key here isn’t to get a lot of links back to your site, but to generate quality content that people want to visit and link to. Quality seems to matter more in RealRanking more than quantity. Something thats refreshing to see for a change.

For More INformation on RR:

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12 Responses to “Getting Real with RealRank”

  1. no imageAd Tracker (Who am I?) Says:

    Perhaps instead of worrying about PageRank and RealRank you should consider opting into the new PAIDRank system ;)

    This is a nice post. I agree with you on doing things your way.

    Ad Tracker’s last blog post..Can Google Even Do This?

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  2. no imagemcangeli (Who am I?) Says:

    Paidrank looks interesting, however, I can’t find any information on it at google…. so I’m kind of leery of the thing…

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  3. no imageJason A Clark (Who am I?) Says:

    I respect the stand you’re taking against all things Google, but Courtney Tuttle wrote a pretty scathing review of RealRank that pretty much summed up the truth of the matter…and it’s not pretty for RealRank. I don’t think RealRank will be pushing Google PR into the trash heap of history any time soon. Good luck, though.

    Jason A Clark’s last blog post..Jake Gyllenhaal To Play “Broadway” Joe Namath

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  4. no imagemcangeli (Who am I?) Says:

    I respect the stand you’re taking against all things Google, but Courtney Tuttle wrote a pretty scathing review of RealRank that pretty much summed up the truth of the matter…and it’s not pretty for RealRank. I don’t think RealRank will be pushing Google PR into the trash heap of history any time soon. Good luck, though.

    I don’t believe I said I was “taking a stand against all things google”. I still use their search (habits are hard to break) and Gmail is still my main email (i’d never give that up). I do however believe that Google PR is an outdated way to “rank” a website’s value and I think the fact that they’re punishing anyone who uses other means of generating income other than adsense is a bit ogreish.

    Google is turning in to the Microsoft of the internet and I DO NOT agree with their “Our way or the highway” attitude when it comes to how I should run my site.

    If I want to include links (paid or otherwise) with out nofollow tags in them, thats my call and my sites “ranking” shouldn’t be based on that.

    I did read the post by tuttle and I didn’t think it was too scathing unless there’s another one that I missed.

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  5. no imageJoana (Who am I?) Says:

    Thus far I haven’t found myself very impressed by it. The traffic stats I get contradict what my RR really is. Plus I’ve noticed that when you have the tool installed, every time you click a link on a site with it there is this little refresh/reload pause that occurs. Not a pain if you’ve got a good connection. Annoying though when your computer is already going slow.

    Joana’s last blog post..A Thoughtful and Useful Gift Idea

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  6. no imageJade (Who am I?) Says:

    While I’m sick of PR, I just don’t think RR is the answer. I’m not expecting advertisers to really want to put stock into a ranking that changes so often, ya know? I think they like more steady numbers.

    And then there’s PPP….while I ADORE PPP, I’ve been there since day 1 and well, I just don’t have a lot of faith in them right now in keeping things running smoothly. We’ll see though!

    Jade’s last blog post..Moments of Depp

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  7. no imageJoana (Who am I?) Says:

    Jade does bring up an interesting point, RR is associated with PPP which obviously raises the question of reliability and validity. People can and have already viewed the ranking system as ppp’s solution for their bloggers. =/ And given the troubles ppp has been having lately, I’m not sure I would bank on their system.

    And as Jade mentioned, the oft changing numbers. It is possible that one blogger creates some edrama on their blog, and as a result, they get a flood of traffic, their RR goes up significantly that day. Meanwhile, a blog that has a steady stream of high traffic experiences an off day, they lose their RR and possibly opps to the blogger who stirred up chaos just for the traffic? I’d hardly consider that a fair and accurate measurement. Not to mention, the advertisers’ whose opp was taken were essentially scammed.

    Joana’s last blog post..Swap A DVD is Here!

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  8. no imageJade (Who am I?) Says:

    Yeah I know for a large part, most people will have pretty steady numbers, but I think there will be too many people who see really fluctuating numbers.

    I might understand if they updated every 3 months and based those scores on the average of each of those areas–that might be more appealing.

    Jade’s last blog post..Moments of Depp

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  9. no imagemcangeli (Who am I?) Says:

    I think the biggest thing is fluctuation. My rank the past days has gone from the 700’s to the 400’s to the 800’s back to the 300’s…. thats only in four days…..

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  10. no imageRT Cunningham (Who am I?) Says:

    I write for PPP, honestly. I’ll be eager to see how SocialSpark works. I checked opps earlier and my RR is in the top 10% and the new advertisers are using it - they must be because my PR on there is a flat 0.

    RealRank and SocialSpark will both be showing adherence to Google’s published policy on paid links (by allowing nofollow links). The fox will is in the henhouse, so to speak. Your guess as to which is which is as good as mine.

    So, really RR is a metric specifically for advertisers and won’t have any plus or minus effects on PR.

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  11. no imagemcangeli (Who am I?) Says:

    Yea, I think the nofollow option being added to PPP is a good thing for everyone. Its just a matter of the advertisers using it…. :roll:

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  12. no imageJade (Who am I?) Says:

    Anybody wanna write 300 words for $5? No?

    I hate that all these huge changes had to go down at such a time. I know a lot of people have missed out on some holiday money because of all of this.

    I’m just waiting for it all to settle and see where it leaves me.

    Jade’s last blog post..grumble

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