I work for a printing company and one of the things the sales team is always working on is finding new leads. At the moment there is not a crm software (Customer Relationship Management) product in place, however it might not be a bad idea. The CRM software allows the sales force to track leads and who’s following them as well as make notes regarding accounts the company would like.

AIMPromote CRM is looking to change the way the industry works and it looks like they may be doing just that! They provide a robust solution for CRM that allows for tracking, customization, multiple users (and user levels!) and a ton of other features. In lead management, AIMPromote is quickly becoming a leader. The pricing is a little hard to decipher, but they are actually one of the most affordable and cost effictive solutions out there.

Their target audience is companies who’s focus is on finding and selling leads (lead generation) to other companies, however this software would benefit any sales force out there today. I think the major plus is the ability to track leads and monitor how profitable they are. AIMPromote could end up opening doors to opportunities that your sales force would not have otherwise had.

If your organization is looking for a way to maximize its lead potential, I’d suggest that you give AIMPromote a good look.