Digg’s got some new competition in the online community news business and its not /. . (is that right, should I add the extra dot?) New comer to the scene Thoof is promising to deliver personalized news in a clear and concise way letting you vote on articles to determine their popularity and while not all the stuff posted to thoof is not exactly “news” it does offer a nice and refreshing take on the net.

Drawing on a simple and easy to follow layout, thoof’s green pages are a pleasure to view and easy to read. No ad’s on the site so far, so it will be interesting to see how they plan to make money (lets face it, everyone online is looking to get rich…), maybe they plan to add ads (heh). Users can submit links to their own articles or to articles they like online. The article info contains just enough to draw you in to clicking the link. You can hide the link, or approve the link. Articles that are published on Thoof, can sport the thoof badge, similar to the Digg Badge for articles, but this one shows your thoof rank (a percentage).

I think thoof actually has a lot of potential, however there’s a lot of competition out there with Digg, /.’s new “firehose” and reditt. If thoof can hang in there (and I hope they can) they have a hit on their hands. Its interesting to see how all this consumer driven news is affecting people.

Popularity: 1% [?]